motivation

How To Craft The Perfect Cold Email To Influencers & Leaders

Through the years, no matter how much my goals have changed (from being an OBGYN traveling the world with doctors without borders to being a fancy executive traveling the world to meet international clients) I've always had people that I looked up to. I'm sure you do, too.

Even in this complex online world of social media marketing, exploding online brands, image + video + content creation (you catch my drift) there are people who don't even know I exist that I look up to every day. As I get older, I realize that no matter how BIG, LARGE and TOTALLY IN CHARGE someone may seem, they are human... just like the rest of us, plugging away on our computers creating things that we can share with the world. 

With my new-found revelation, I decided that when I wanted to reach out to someone, I would simply... reach out to them. To my surprise, it was easier than I thought and I found that if you approach someone that you look up to very professionally and in a genuine tone, you will get a response.

Here are my top tips on crafting your cold email to influencers and leaders.

 

DO YOUR RESEARCH.

Before you start cold pitching people left and right, make sure you do some research to reach out to the RIGHT person that will be a good connection for you AND why you'd be a good connection for them. You can do this by paying attention to the people already in your in-person or online networks. This could be an executive at your company or an influencer who's podcast you listen to religiously.  

Once you pinpoint a person, deep dive into their online presence and find out what do you have in common with them and how your goals and their life goals are aligned. Knowing these will help you get one step closer to creating a bond with that person. Think about it: When you're hanging out with a group of people, you naturally feel drawn to people that have the same goals or are moving in the same direction as you. Don't look for influencers that you will have to manufacture a relationship with simply because they're cool and successful. 

 

KNOW YOUR ASK.

This used to be the most difficult thing for me because, let's be honest, no one wants to look all beg-ish and stuff, but the reality is you don't just want to be a "thank you for being awesome" email that's nice in the moment, but easily forgotten. You want something bigger. You want to create a real relationship, mentorship or collaboration. The way you communicate what you want is by forming a solid ask. 

This can be a request to take them out for coffee because you want to learn more about their career. You can ask them to be a speaker at you upcoming event or featured on your podcast. No matter what the ask, make sure you are very clear on what you want out of the relationship and communicate that exact desire to them. Nothing is worst than getting a vugue email asking "can we collab in some way"... seriously.

 

DIFFERENTIATION... WHY THEM?

 No matter who you'd like to connect with (not even if it's Beyonce) is the only person in their niche or doing what they do. Why do you want to reach out to this person insead of another person doing the exact same thing. 

This is your opportunity to show that you actually know something about their vision and mission and you're not just spamming every successful person you could find on the interwebs. 

 

Once you're clear on that, in comes the hardest part...

DRAFTING THE EMAIL

Here's an email that I sent out to an executive at a company, asking her to lunch.

Let's break down this email:

  1. Compliment. You can create a very genuine compliment to the person you're reaching out to if you are clear on what makes them unique. (Pro tip: I admire you (with no reason why) is not an acceptable compliment.)
  2. State your common ground.  If you've properly done your research on their background, accomplishments and current pursuits, you will be able to find a common value between the two of you. Let them know you're not a random person and you have similar goals. 
  3. Directly let them know what your ask of them. No one lines a vague ask. Influencers and leaders don't have a ton of time to guess what you want from them. Being clear makes it easier to say yes! :-)
  4. Be gracious... and always say Thanks! 

The most important step you will take in reaching out to an influencer or leader you admire is hitting the send button on your email. #JustDoIt

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Got Fear? Six Ways to Crush Your Fears and Boost Your Confidence

crush your fears

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No matter how much success you've seen or how great your business is doing, it can happen to you. 

I'm talking about fear.

Fear that you may not meet your goals. Fear that your next promo will fail. Fear that your business may fail.

And fear isn't necessarily bad. We all get scared or have doubts. But it's when we let our fears take over, that's when our confidence starts to waver. So instead of giving in to the fear, let's look at how you can reframe those fears, overcome them and remain confident in your business.

 

Step 1: Identify the fear. 

The first step - identify your fear. I mean REALLY identify it. Not in an "I'm afraid to do live video" kind of way. Go deeper than that. What about doing live video scares you? Are you afraid to say something wrong? If so, that probably means you're not really afraid of saying something wrong, but maybe you're afraid people will judge you or not like you. (#truth)

Focus on identifying root of your fears. If you get stuck, I encourage you to journal about it. Start with something like, "I'm afraid to do live video because..." and just let your thoughts flow. What comes up may surprise you.

 

Step 2: Determine how the fear affects you now.

Unless you understand how this fear is negatively affecting your life, you're not going to change it. Take a look at what your fear is doing to your life. What is it keeping you from doing?

Don't answer this at a base level, though. Let's go back to the example of being afraid to do live video. Maybe not doing live videos or webinars is keeping you from reaching a bigger audience. Or maybe it's keeping your engagement low. Maybe you're not getting as many sales as you could if you did do videos.

Also, think of what your life would look like if you continued to let this fear hold you back. Will you continue on the same path?

 

Step 3: Embrace your fear.

Like I said, fears themselves aren't a bad thing. It's a human thing. It's when we let them hold us back from doing something we actually want to do, or when they kill our self-confidence that's fears aren't your BFF.

So the next step is to embrace your fears. Admit you have them, but also think of what could come from embracing them and overcoming them. Imagine if you faced the fear. What would your life, or your business, look like then? Would your business expand? Would you sales increase? Would you be happier?

 

Step 4: Face your fear.

You can jump right in and face your fear, or you can imagine it.

Let's start by imagining. Say you were to actually broadcast live. What would happen? Is it  as scary as you think? Maybe people who have been following you start interacting with you, making you feel like you're talking to a friend. Or maybe no one sees it live and they only catch the replay. 

Our fears tend to make us think "worst case scenario!" when in reality, it's never as bad as we think it is. Plus, when we face our fears, we deflate them and take away their power.

 

Step 5: Boost your confidence.

If you still feel like your fear is messing with your mind, give yourself a confidence boost. Make a list of all the things you’ve accomplished in your life and in your business. It could be graduating from college (or even high school). It could be landing your first paying gig or client. Basically you’re making an “I AM a badass” list. One that will remind you of the things you’ve overcome, the things you’ve face and what you’ve accomplished.

 

Step 6: Visualize how you want to feel.

You have total control over your fear. You can either let it control you, or you can control it.

Visualizing yourself facing your fear can really help you get over it. Imagine yourself doing it, and imagine the outcome being amazing.

No matter who you are, fear can creep up when things don’t go as planned, or when things take a nasty turn. Either way, fears hold us back. They crush our confidence in ourselves and in our businesses. Facing them head on will allow you to overcome any fears that pop up, and move forward with total, badass confidence.


About The Author

Corinne is a business mindset coach and visibility badass who strives to help passionate, powerful female entrepreneurs get over any fears that are holding their business back and finally succeed. Part mindset, part visibility, and lots of business confidence, Corinne helps women kick fear in the ass and build a business that fills their heart with joy. Visit her website for her free report: Is Your Fear Holding You Back?

 

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5 Things To Do BEFORE You Make a Vision Board

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I've kinda become a pro at creating a vision board that works. Seriously, no matter how much my life sucks and how big and unrealistic my vision is, every vision board I've created has pushed me to make the impossible possible in my life. (I am totally a goal-gladiator.)

It's hard to believe that a tiny board with some magazine clippings on it has so much power, but the truth is that it works because of HOW I created it.

I didn't just slap some pictures of Oprah on a poster board and call it a day.... I spent weeks reflecting internally about what I wanted and then combed through a giant stack of magazines, tossing out anything that didn't SPEAK VOLUMES to my soul. 

The entire process takes weeks... and each time, it's totally worth it. 

Here are the five things you should do BEFORE you even begin creating your vision board:

 

Reflect on what you've already accomplished this year.

A lot of things happen over the course of 1 year. If you consider social media alone, millions of things happen over the course of 1 day. (In any 30-minute span, you could see public outrage over some company's insensitive+non-inclusive ad followed by excitement over the latest zoo animal to have a baby which quickly gets upstaged by a Kardashian being, well, a Kardashian.)

Take a moment to reflect on what has happened in your life in the past year.

What did you accomplish?

What did you try and fail at?

What did you do that made you proud this year? 

Taking account of your successes will help you understand what you need to build on.

 

Think about the direction you want to take your life next.

One thing many people forget is that you are definitely in control of your life. If you don't enjoy something in your life, you can change it

One affirmation I take with me every day (and write at least three times a week in my journal) is: 

I am the architect of your life. I build it's foundation and choose it's contents.

How many times have you stayed in a job, a relationship, friendship, living situation simply because... There's no real reason you're there, but after a while you start to convince yourself 

"I guess this is just the way life is"

The beauty of a vision board is that it's an annual reminder that you can change direction and that you GET TO CHOOSE your next destination.

 

What Do You Want To Change?

No matter who you are, where you are or how successful you are, everyone knows at least ONE THING they want to change about themselves.

Maybe you want to...

  • Lose weight.

  • Finally get your side hustle off the ground.

  • Spend more time with family and friends.

  • Strengthen your marriage.

The things you are unhappy with are the key to determining where you want to go next.

Once you understand exactly what you want to change, you can do the real work figuring out HOW you will change it. 

If you have no idea where to start, you can take a FREE live class on creativelive.com. There are classes on everything from personal finance to freelancing to creative pursuits taught by top industry experts. 

 

What Would You Do Differently... If There Was Nothing Holding You Back?

I know what you're thinking... what do you want to change and what would you do differently are pretty much the same thing! (I swear they are not! 😃)

Often, we find ourselves in an unusual position where we have something that we want to change, but there's nothing we can really do about it. 

Most people have at least one thing that ties them to something they don't particularly want in their life.

  • Your spouse's job may keep you in a certain area.

  • Your children's daycare costs may keep you from saving as much as you want.

  • Aging parents consume your free time so you can't start that business you've been thinking about.

What would you do if none of those barriers were holding you back from living the life you want today?

 

Be clear on your next BHAG (Big Hairy Audacious Goal).

Having a goal in mind BEFORE you start clipping cute quotes and pictures out of inspirational magazines is crucial to creating a vision board that serves your purpose. 

Your goal could be...

  • Building on your past success

  • Changing something that's making you unhappy

  • Eliminating (or getting around) barriers holding you back from living your best life

ONLY when you have a clearly defined goal can you be strategic about finding the visuals to put on your vision board to serve that goal. 

Your vision board CAN transform your life but it's your job to build the vision you want to become.  

 

Ready to Start Living Your Dream Life Now?

  1. Get clarity on your next big goal with the FREE Big Vision Reflection Checklist

  2. Design your dream life with the Vision Board Planner, our step by step guide to creating vision boards that work.

Create A Vision Board That Works

Download the FREE Big Vision Reflection checklist to build a vision board that will help you create MIRACULOUS change in your life. Enter your email to subscribe to the newsletter and grab the freebie!

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About Chantl

Chantl founded Thrive Lounge to give women the kick in the pants they need (lovingly, of course) to uncomplicate their goals, stop making excuses, get productive and start living the life they always wanted. Her workbook, The Vision Board Planner, gives women a step-by-step guide to create a super effective and life-changing vision board.