July 2017 Blog + Traffic Report: How We Juggle Community Building & Product Creation

Access The Step-by-Step Process I Used To Create My Big Vision and Transform My Life


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Each month, I learn more about what I want out of Thrive Lounge and what I can do to be my best self - for myself, my daughter, my career and Thrive Lounge all at the same time. Rather than staying up with the #TeamNoSleep night owls forcing myself to complete each task I put on my to-do list, I've become a master of triage. I've started to decide on what the two most important things for me to do today are - and then only doing those two things. That comes with the exception of Sunday, of course, when I do all of my bulk activities like blogging and social media.

Throughout the year, I've been slowly ticking things off my list for VisionCon and I'm super excited for all the progress I've made. It's definitely not a fast process, but it's a great learning process for me and a great community builder. #IHaveFriends

Here's the latest Big Wins and Epic Fails from my latest Thrive Lounge adventures. 



Secure a Location for VisionCon

OMG! You guys... finding a space for 100-200 people in Washington, DC during the summertime is the struggle because everyone is either on vacation or mentally on beach mode - but I've been moving on it and that's all that matters. :) This month, I've seen three spaces and gotten quotes from at least 6 - they got back to me with prices that I will be able to afford next year. #SpeakItIntoExistence (Side note: If you email these expensive places and let them know you will not be giving them you're hard-earned 10K, they might email you back and say they will give you a "special discount" which would bring the price down to your target. *rolls eyes*)


Start Reaching Out To Speakers

Let me tell you the best thing about doing good work in the community and documenting the change you have made is that people WANT to work with you. I've had some amazingly brilliant women reach out to me to become speakers for VisionCon and I definitely feel like I have my work cut out for me. We'll be announce speakers mid-October once we get a SPACE!!!


Prepare Talk For Blogger Week

O.M.G. While I love giving a good talk and sharing what I've learned in my many, many (MANY) failures, giving a talk takes up a lot of time. I scrutinize my work like crazy, try to make sure I'm telling the story in the best way possible, make sure I'm not speaking in circles (because I do that sometimes) and try not to get too "interview voice" because the corporate queen in me takes over sometimes - even when I'm not trying.


Last Month: 888
Goal: none set
Actual: 1,425 (60% higher than last month)


Last Month: 353
Goal: none set
Actual: 506 (43% higher than last month)

Instagram Followers:

This month: 398

1,425 Page views, 398 Instagram Likes, 506 Email List



  • 87% Pinterest
  • 6% Facebook
  • 6% Instagram
  • 1% Twitter








A few months ago, we started a Meetup group for influencers in the DMV area (My Instagram is LIT | #LitIGDC on Instagram) and that is growing very well. With very little promotion on our end, meetup.com has been critical in growing my local reach with very little additional work on my end. Our email list has also benefited heavily from adding a relevant freebie with every blog post. This way, as I get more traffic coming to my site through Pinterest, I also get more people signing up to receive the freebies through my ConvertKit forms. (Insider tip: If you're looking to level up your email strategy, sign up for ConvertKit here.)



We were originally tracking our Facebook following, but after blogging + social media sharing for the past few months, we've realized that our target audience (at least locally) is on Instagram. This is where we meet local people who are movers + shakers and that's where we've chosen to have our fun conversations with friends and connect. So, it's no surprise we've stopped tracking our Facebook following (a platform we don't really use to connect) and started tracking our Instagram following. :)



Mid Year Check In Brunch was a success

We hosted the largest brunch meetup to date with Savvy&Fly and Startlight Social. (Side note: If you missed out on this one, no worries! We do these twice a year. Just get on our mailing list and we'll keep you posted on the next one.)

We started DC Content Creator Collective meetup group

DC Content Creator Collective is an accountability group for content creators in the DMV area. You know we're all about taking these online conversations offline and into the real world where we can see someone smile, learn about their experience through their eyes (rather than through a computer screen). This group is all about having a support system of people all going through the same content creation struggle! :) We'll discuss content planning, implementation, editing, delegating, profitability and really everything in between. Join us here.  


Started planning Visualize Your Victory

The latest in our fun + fab events, Visualize Your Victory is an elite costume event where guests will arrive and act the entire night as if they have already accomplished their 5-year goals. On a gorgeous rooftop overlooking the city, you'll walk the red carpet and smile for the paparazzi, dine on hors d'oeuvres, sip to your heart's content at our open wine bar and enjoy live painting + conversation with the city's most accomplished women. 

Join us in limitless thinking and engaging your mindset to shift from the ordinary into embracing success and abundance. Register here.

Monthly Goals (2).png
  • Have A Successful Blogger Week Talk
  •  Launch Visualize Your Victory to local community groups
  • Curate elite attendee list and activities to create a stunning event



The past month, I've seen a huge growth in my email list and page views to the website. This is a bittersweet victory because while I'm FINALLY starting to reach an audience beyond the DC Metro area, I still don't have e-products to provide them with a more in-depth dive into personal development and goal-setting or any way to really engage with this broader audience. On the bright side, while we have not been able to provide additional value right now, we are able to continue to engage with our audience through our email list so when the time is right we know where to find them. :)

Create A Vision Board That Works

Download the FREE Big Vision Reflection checklist to build a vision board that will help you create MIRACULOUS change in your life.

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The Benefits of Taking a Break From Your Ambitious Goals

Let's be honest, ladies, holding down a full time job & caring for your family & keeping up a household is enough work for one person but many of us make the very conscious decision to, in our (very limited) free time, go after a gigantic and highly ambitious goal. Whether it's starting a side-hustle, creating a blog, or becoming more fit, we push ourselves to reach new heights in the wee hours of the morning or late at night when you should be sleeping, catching up on the latest Netflix series or FINALLY "putting your self out there" and going on a date. (I added that one for my sweet grandma who's been wondering when I'm getting married for the last three years. Side note: I have no prospects. #MinorDetails)

We, the fearless goal getters, are up staring at the blinding back light of our computer frantically googling up the best resources and tools to make our dreams come true. It begins as a labor of love, you just want to pour your energy and time into it, with the realization that you are simply planting seeds. One day you'll get to the point where your hard work will be rewarded, and even though you don't actually know when that time will come, you still work. You still dedicate your time. You dedicate your energy - and you do it with a smile. This is your baby. 

As a parent, you can't actually take a break from your baby, but as a budding entrepreneur, pageant queen or marathon runner (you get my drifts), you are in a unique position to nurture "your baby" - and actually take a vacation when you need it. 

Even though you may feel like you have tons of to-do's piling up (because there's always something else you COULD be doing) you should definitely build in time to take a break, and here's why:


That Refreshed Feeling

The beautiful thing about taking a break from fierce goal-getting is that taking your mind away from work, even for a limited time, will give you an opportunity to explore other things in your life. You won't feel like you're drowning or overwhelmed (at least not all the time). Instead you'll be creating more time to build relationships with your friends, pursue your hobbies and passions and spend time with family - all things that energize you and put you in a positive mood. You'll be able to bring that positive energy right back to your big goal when you get back to the grind. 


Renewed Outlook

Have you ever felt like you've been staring at a screen for too long and all the words kind of blend together? When you have a limited time to work on your goal and you can often feel like want to get things done NOW. Sometimes, the best thing you can do to get that website copy (or blog post, or product description, etc.) just right is to step away from it and come back to it a few days later. By giving your brain some time to breathe (and think about other things) you'll have the ability to see the mistakes and tiny edits you missed before. (In the coding world, where missing one semi-colon could throw off your entire project, taking a step back is necessary!)


The Long Distance Boyfriend Effect

Having a significant other that lives around the corner is fun because you can see them more whenever you want and surprise easily surprise them with spontaneous lunch or dinner plans. But let's be honest, sometimes you get tired of looking at their face and their little tiny quirks (that were super cute the first couple of months). The same thing happens with your goals. The long distance boyfriend effect is, essentially, when the super hot guy you've been dating lives a couple hours away and every moment away from him feels like eternity. You miss him and can't wait to see him again. Working nonstop on your goals can be rewarding, it can also be draining if that's all you're doing. Your side project that was fun and excited can become routine and dry over time. When you take a nice break from your goals, you'll definitely miss it and be excited to get back to it. 


Don't be afraid to take a break, you owe it to yourself to relax your mind, pursue your hobbies, enjoy your family and friends and, quite simply, treat yo'self sometimes! Breaks can be the best thing for your goals, giving you a chance to detach and get "out of the weeds" so you can come back with renewed energy and focus. 

Join The #5DayVision Challenge

I'm an ambitious #girlboss who knows the value of having a BIG VISION for my life. I'm ready to take my lifestyle+hustle to the next level!

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Why Your Dreams Need A Home (and How to Create It)

A few weeks ago I met with a friend who has been stuck in a bit of a rut. Her rut, however, is more of a #firstworldproblems kind of rut. It's not the "OMG! My life is falling apart right before my eyes" kind of rut. In short, she envisions a massive future for herself BUT (there's always a but, right?) she doesn't have any motivation to change what she's doing right now.

She works at a job that pays her well, she does have a management role and she gets to do work she enjoys. (Not the worst thing in the world, right?) The problem is that in her free time, she daydreams about this story forming in her head - a brilliant story of war, heartache, triumph and family values. Each day the story becomes more complex. It's poking at her, begging to be shared with the world. 

Over peppermint tea, she shares with me her struggle with complacency. Her life is nothing short of enjoyable. That book (or screenplay - she hasn't decided) would add another layer of complexity to her life and she's not sure she's ready for it. Through her internal struggle, her vision is growing, each chapter of the story is now screaming at her, letting her know it's time to let it fly. 

Whether she pursued this book or not, it was time to give her dreams a place to live. Her dreams are currently occupying her brain space making it difficult to fully enjoy her life as it is because she feels like she's missing something. She feels like she needs to do this. There's a subtle feeling of disappointment in herself for not bringing her dreams to life. (... and we've all felt this at some point, right?)

What she didn't realize is that she didn't need to quit her job to sit down and pen this body of work over the next year. Instead she can start a small process of making her dream tangible by giving it a place to live. Right now, she could start the process of writing down the names of each chapter as they came to her. She could start with a small summary of what would happen in each of those chapters. She could develop the names of the characters and pen the details of their personality and appearance. She could write down the conflicts they went through and how they got through them. The possibilities are endless...

Creating a home for your dreams is simple, you can: 

  • Start a blog
  • Write down your ideas in a journal
  • Use Word Documents, Google Docs or Evernote

In doing this, you start making your dream tangible so, in small tiny pieces, it does become a reality. You also create a habit of taking steps towards your goal so that it's easier to keep the momentum going. (It won't be overnight, but within a few years, she will have that book.) Also, you stop feeling disappointed in yourself. Instead, you can feel proud that you've become that person that is making their dreams come true. In turn, you can fully enjoy the life you're currently living. 

Finding a home for your dreams is your opportunity to simply START. You don't have to share it with anyone. Every time you have an idea, you now have a place where you can write it down and hold on to it until you're ready to take the leap. Your idea is not lost to you and it's no longer in abstract. It exists and you, with minimal effort, are taking the first steps to bringing your dreams to fruition. 

Join The #5DayVision Challenge

I'm an ambitious #girlboss who knows the value of having a BIG VISION for my life. I'm ready to take my lifestyle+hustle to the next level!

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Create A Vision Board That Works

Download the FREE Big Vision Reflection checklist to build a vision board that will help you create MIRACULOUS change in your life.

Powered by ConvertKit