The first time I hosted a paid vision board event, I was pretty scared.
I was afraid that no one would buy. I feared that my friends and family would get tired of seeing my posts daily on social media. I thought that all of my email subscribers would unsubscribe because I kept selling them stuff and I felt terrible about selling at the time.
… but each day I’d wake up and more sales would come in!
I couldn’t believe my eyes.
I decided to create an event and people were paying real dollars for it!
Now that I teach many vision board party hosts to sell tickets to their events, I’ve learned that this is not exactly the norm.
There are many event hosts out there who create their first event and put tens of hours into creating a beautiful experience only to push the date back due to no registrations or not enough paid tickets to cover the costs.
Not enough tickets sold.
No one knowing about your event coming up.
Family and friends making excuses about why they don’t want to attend your event.
That is the norm...
… but it doesn’t have to be the norm for you.
In this article, I’m going to share how you can test your vision board event idea before you’ve created it to verify that you have an audience that will pay for tickets to your vision board event.
How To Test Your Vision Board Workshop Idea
Talk to your potential attendees
You likely have an idea of the people you want to reach with your event. These are the people you want to help the most with your stories, life lessons, and activities.
As a vision board party host, I have always wanted to reach the woman who has had the door slammed shut in her face far more often than she’d like to admit. She’s an overachiever with high hopes and a strong work ethic, but despite her inherent strength, those closed doors have made her feel like there’s no reason to keep trying.
However… there’s a faint voice coming from within that whispers…
“keep going.”
I work hard to talk to this woman at every stage of my vision board event creation because I want to know what her challenges are so I can help her find the path to clarity.
When you talk to your potential vision board party attendees, you actually learn what they need and can create an event that accomplishes just that.
Create an outline of an event that you could create
Now that you know what your audience wants, it’s time to create the event that they want. In your event outline, include the speakers they’d want to hear, the stories that would resonate with them, and the big ideas they’d need to learn to close the gap between where they are today and their destination.
When you do the discovery work, creating the event that people want is easy.
Build a landing page for your event and actually sell tickets
Now that you have an outline of the event that you’d like to create you can put that exact event in front of your audience to test whether they’ll actually pay for your event.
You don’t have to create the event quite yet, just see whether people will actually pay to attend the event and spend some time marketing the event as if it were going live.
If you don’t sell any tickets, you’re exactly where you began. Except you didn’t waste hours creating an event that your audience was not willing to pay for.
If you do sell tickets, then you know that your event is something people will find valuable and that they’ll pay for it! (Woohoo!) That means you can go forth and finish creating the event without fear.
Creating events can be profitable, but you want to create the event that your audience wants and is willing to pay for. This strategy will help you validate whether your audience is interested in purchasing tickets to your event before you’ve spent your valuable time creating an event that will not sell.
What kind of vision board event would you like to host?
Want To Start Planning Your Vision Board Party?
Download the FREE vision board party planning checklist.
Craft your inspiring vision board workshop talk with our FREE High Impact Storytelling Journal Prompts.
Plan, promote & host your first (or next) professional & profitable vision board workshop with our signature course, Sold Out Vision Board Parties.
About the author
Cyrene is a fun and accomplished workshop facilitator, learning and development guru and Human Resources professional. Being at the helm of Thrive Lounge has been a long-time dream. Through vision board workshops she plans to accomplish two-way learning. Sharing her vast years of knowledge to motivate and encourage others; while simultaneously getting the reward of great energy, ideas and questions to ponder back from each group. A super win-win. Please join our Thrive Lounge community so you too can benefit!
