make money blogging

How I made $190.83 Blogging This Month - December 2017 Blog Income Report

This post may contain affiliate links. Please read my disclosure for more info.

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I can't even begin to tell you how excited I am to have made money from my blog in December 2017. This is not my first time making money though my side hustle, but it is my first time passively making money from my blog. 

Last month, I created my first e-book for sale on my site (and it means everything in the world to me). I was terrified to actually create it, then I was terrified to hit publish because I always thought it could be better, I can add more, or no one would like it. Then, despite my fears, I decided to put my ideas into the world anyway - and my audience responded with their wallet. #ThankYou And I gotta admit, it's the best feeling in the world.

Never mind the fact that I put about 12 hours a week into my blog to make that $190.83 (that's about $4 an hour:). That $4 an hour taught me two things: 

  1. I CAN add value to this world. 
  2. Making money on line is possible. 

If you've never made a dollar online, trust me, there is no better feeling than waking up from a great night's sleep only to realize that someone bought your product. (At my day job, we call it #SleepMoney)

Let's jump right into the dollars and cents, shall we? 


There are three ways I made money this month: 


The Ultimate Vision Board Planner Bundle

This is the book that I created in November to help people build a vision board to map out their dreams and goals in a fun + visual way. It walks through planning out your goals, thinking through your problems and determining what you want to get out of your life. Then it helps you to create a vision board. 

If you think it's about time you put yourself (and your future) first in your life, it might be time to create a vision board. Purchase the e-book here


Speaking engagements

From December through January every year there are several vision board parties, conferences and corporate events - and I'm asked to be a speaker or run the vision board workshop. This month, I was asked to do two (one for a friend and another for a nonprofit). I love that I am able to speak at these events and nothing makes me happier than being able to help people in person talk through their goals and map out their vision.


Affiliate Sales

An affiliate sale is when you make money for sharing a product that you love - and they buy the product through your link. Have you ever shared your Uber link with your friends and family and then you get $10 for referring them? It's the same thing. Many companies will happily offer you a referral fee for sending them new business.

To be honest, I didn't really believe in it until I made my first sale, without even trying. I was so shocked at the fact that I made money without trying that I decided to learn more about affiliate marketing by taking Making Sense of Affiliate Marketing email course.


Costs This Month: 


ConvertKit is my email service of choice. I switched to ConvertKit around April 2017 and from the moment I made the switch my email subscribers have skyrocketed. With ConvertKit, I'm able to make beautiful landing pages, email forms and pop-ups for my blog (with VERY little effort). #winning


Making sense of Affiliate Marketing

After making a tiny bit of money by promoting a product I love without even trying, I decided to invest in Making Sense of Affiliate Marketing course to learn how the pros are doing it and how I can be more intentional about sharing products I love with the audience I love. (That's you!) #EverybodyWins


The Money Breakdown




Total: $406.70 (income) - $215.87 (expenses) = $190.83


Here's What Happened Behind The Scenes


How Much Time I Put Into My Blog

I'm going to be honest with you here. My friends and I HATE reading income reports where it seems like a blogger just starts a blog one day and ends up making $2000 in the first month of blogging. (Meanwhile we're at home banging our head up against the keyboard wondering where's our mystery thousands.)

Making just under $200 on my blog took work. 

First thing to note is THIS IS NOT MY FIRST BLOG. I had two unsuccessful blogs before Thrive Lounge. One about arts and crafts that I was doing while I was too broke to put food on the table. I lost that blog after one year when I couldn't afford to pay my hosting. The second blog was a marketing blog, which I got about 2 good posts on before I realized I did not want to talk about marketing all the time. Thrive Lounge is blog #3. 

I spend about 12-14 hours a week on my blog. I work a full time job from 9-5 and wake up daily at 5:30 to get two hours of work in on my blog Monday-Thursday. Every Sunday, I wake up early and walk to Starbucks to spend at least 6 hours working on my blog. 

I say all of this to reiterate that it is not (and was never) my intention to start this blog with the sole purpose of getting #SleepMoney (thought that would be nice). I love sharing all of my tools and strategies for creating the life I love daily and helping others do the same. 


Getting Traffic

Some of the time I spend weekly on my blog is put towards building more traffic to the blog. Getting more traffic allows me to get my message out to a larger audience, get more subscribers onto my email list (where I can share more about myself, my brand and also my latest products). 

As you can see here, I got a huge traffic bump in December (after hovering around 3K pageviews for the past 3 months) because my blog is all about goal setting and that is a huge focus in December. 

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I don't focus too much of my energy on social media except for Pinterest - because that's where almost 95% of my traffic comes from. 

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Looking at my stats, I clearly haven't been able to break any huge milestones with my blog.

After bogging for a year, this could be discouraging that I still don't have a massive following to my blog. But I choose to look at it another way...

Even with a small amount of traffic, I am able to create value and make money with my blog.

No matter how small you are - it is possible. (And that's all that really matters right?) 



My email list has been the primary source of sales for my book. People who come to my website and really like what I have here are most likely to sign up to my email list.

I am using ConverKit to manage my email list and email marketing so that once someone is on my list, they are immediately welcomed! I tell them more about who I am and why I do this. I give them more information based on the topics they are interested in and I'm able to offer them a product that might be relevant to their interests. ConvertKit allows me to do this easily and effectively (with zero tech skills!).

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In December alone, 543 people signed up for my email list! This is because in December a lot of people are thinking about creating vision boards to mentally prepare for the new year and I give away several freebies to help people create their 5-year vision, build their vision boards or host a vision board party with their friends.


Goals For Next Month

This month, I enrolled in (and went through) the Making Sense of Affiliate Marketing course, I want to put the things I've learned into practice. One of the biggest reasons for people not reaching their goals, even when they have put energy into learning about the subject is that they don't immediately implement what they have learned. 

My goal is to implement exactly what I've learned from this course - and increase my affiliate sales. (That shouldn't be very hard since I only made one affiliate sale :) but you never know!) 


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February 2017 Blog + Income Report: How We Aligned Our Actions with Our Vision

Align Your Actions With Your Vision

February was.... an interesting month. Rather than spending a ton of time on the goals we set, we took a step back to reflect on our big vision for Thrive Lounge (making sure we practice what we preach).

We are quickly realizing how easy it is to get sucked into an endless stream of "best marketing practices" and "20-step processes to promote each blog post" and "must-haves grow your email list" ideas. Seriously, trying to be like the influencers was starting to suck the fun out of creating.... and, to be honest, we really wanted to get back to the FUN.

We spent a lot of time thinking about:

  1. How we could REALLY connect with our audience.
  2. How we can create something of value to them.
  3. How we can have fun doing it. 

During all of this internal reflection, we still tried to reach are the goals we set at at the end of January. We wanted to:

  • Make at least $385 through our events/workshops (This would be a 10% increase on what we made in January.)
  • 200 Email List Subscribers (10% increase from January)
  • Add a hello bar to our website (Totally crushed this goal! Check out our new Hello Bar at the top of the page.)
  • 1070 website page views 
Blog Monthly Traffic Report

Page Views: 

  • January 2017: 972
  • February Goal: 1070 page views
  • Actual: 862 (Missed the goal by 208)

Facebook Likes:

  • January 2017: 248 Facebook Page Likes
  • Goal: none set
  • January: 267

If you want to know how we got over 200 followers, take a look at our first blog post here.

Email List: 

  • January 2017: 181 Total Email List Subscribers
  • Goal: 200
  • February: 217 (#Success)

862 Page views, 267 Facebook Likes, 217 Email List

Despite our efforts to share our website on social media, our website page views have continued to drop. We are sharing our blog posts through our email list, Facebook (pages and groups), Twitter, Instagram, Google Plus (yes, we know there's no one there), and Pinterest but no luck in getting these numbers up.  (So if you have some tips on how to get your blog page views up, let us know! :)

Here's the breakdown of where our traffic came from:

Top Traffic Sources:

  • 50% came through direct link
  • 34% Facebook
  • 8.7% Instagram
  • 3.9% Twitter

Top Pages Visited:

Even though our website traffic is refusing to show us some love, we were able to grow our email list - and even surpass our goal! This was due to a few things: 

  1. Creating more freebies to add to the site.
  2. Adding the Hello Bar.
  3. Starting the meetup group catering to our target audience. (Did you know you get all of the emails for the members of your meetup group? #winning)
blog income report
  • January 2017: $350

  • Goal: $385

  • February: $199 (Missed by $186)

We launched a new event this month - C L A R I T Y Mastermind for the Ambitious Girlboss. Throughout February, we sold tickets at an early bird rate and also offered an email-only discount for Valentine's Day.  (Pro Tip: Join our #ThriveSquad to get access to all our email-only deals.)

With a new event, you never know what to expect. We had no idea whether people will like the new concept or if you just wasted your time building something that no one wants. We launched the event mid-February and sold 7 tickets by the end of the month. This is a huge success because these sales immediately validated the idea and we can feel comfortable creating more events like this. :)


What Else Happened This Month: 

  • Started a meetup group! (Just for fun)
  • Booked one nonprofit workshop for March (woot woot!)
  • Created a short to-do list to promote each weekly blog post.
  • Took Melyssa Griffin's Pinfinite Growth Course (which is AWESOME)
Monthly Goal Setting
  • Start planning for VisionCon 2017 (get a legit business plan)
  • 238 Email List Subscribes ( this would be a 10% increase from February)
  • 948 website page views (10% increase from February)



After VisionCon, we were in a hurry to build our empire (because one successful event totally means you're empire-worthy). We were receptive to every idea from every influencer on how to build your email list, get more page views, win at social media, AND become a rockstar influencer (all at the same time, of course). This left us feeling very drained because we were no longer enjoying the process.

Taking a step back to reflect on what is best for BOTH us AND our audience was the best thing we could've done this month. It's very easy to get side-tracked from your vision because there are so many people online totally killing it in their niche giving advice on how you can do the same. It's tempting to try to follow all of the good advice and best practices. But, what good is building your own company when what you're creating is no longer in line with your vision?

Creating a new product was our opportunity to be innovative and bring something different to our audience. Starting a meetup group was a chance to connect with our audience, provide value and get back to the fun side of Thrive Lounge (because all work and no play was turning us into dull ladies)! The shorter to-do list for blog post promotion also gave us an opportunity to promote each blog post and get our marketing on without being exhausted by the end of the process. At the end of the day, we found a balance that works for us (#success)!

Let us know your thoughts in the comment section below.

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Subscribe to the newsletter to join our community of 2000+ UNSTOPPABLE women for exclusive access to our premium content, events & products to take your hustle to the next level. #winning

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