Traffic Report

July 2017 Blog + Traffic Report: How We Juggle Community Building & Product Creation

Access The Step-by-Step Process I Used To Create My Big Vision and Transform My Life

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Each month, I learn more about what I want out of Thrive Lounge and what I can do to be my best self - for myself, my daughter, my career and Thrive Lounge all at the same time. Rather than staying up with the #TeamNoSleep night owls forcing myself to complete each task I put on my to-do list, I've become a master of triage. I've started to decide on what the two most important things for me to do today are - and then only doing those two things. That comes with the exception of Sunday, of course, when I do all of my bulk activities like blogging and social media.

Throughout the year, I've been slowly ticking things off my list for VisionCon and I'm super excited for all the progress I've made. It's definitely not a fast process, but it's a great learning process for me and a great community builder. #IHaveFriends

Here's the latest Big Wins and Epic Fails from my latest Thrive Lounge adventures. 

THE RECAP - July GOALS:

 

Secure a Location for VisionCon

OMG! You guys... finding a space for 100-200 people in Washington, DC during the summertime is the struggle because everyone is either on vacation or mentally on beach mode - but I've been moving on it and that's all that matters. :) This month, I've seen three spaces and gotten quotes from at least 6 - they got back to me with prices that I will be able to afford next year. #SpeakItIntoExistence (Side note: If you email these expensive places and let them know you will not be giving them you're hard-earned 10K, they might email you back and say they will give you a "special discount" which would bring the price down to your target. *rolls eyes*)

 

Start Reaching Out To Speakers

Let me tell you the best thing about doing good work in the community and documenting the change you have made is that people WANT to work with you. I've had some amazingly brilliant women reach out to me to become speakers for VisionCon and I definitely feel like I have my work cut out for me. We'll be announce speakers mid-October once we get a SPACE!!!

 

Prepare Talk For Blogger Week

O.M.G. While I love giving a good talk and sharing what I've learned in my many, many (MANY) failures, giving a talk takes up a lot of time. I scrutinize my work like crazy, try to make sure I'm telling the story in the best way possible, make sure I'm not speaking in circles (because I do that sometimes) and try not to get too "interview voice" because the corporate queen in me takes over sometimes - even when I'm not trying.
 

PAGE VIEWS:

Last Month: 888
Goal: none set
Actual: 1,425 (60% higher than last month)

EMAIL LIST:

Last Month: 353
Goal: none set
Actual: 506 (43% higher than last month)

Instagram Followers:

This month: 398

1,425 Page views, 398 Instagram Likes, 506 Email List

TOP TRAFFIC SOURCES:

62% SOCIAL MEDIA

  • 87% Pinterest
  • 6% Facebook
  • 6% Instagram
  • 1% Twitter

30% DIRECT LINK

6% ORGANIC SEARCH

2% CAME FROM RANDOM PLACES ON THE INTERWEBS

 

TOP PAGES VISITED THIS MONTH:

 

EMAIL LIST:

A few months ago, we started a Meetup group for influencers in the DMV area (My Instagram is LIT | #LitIGDC on Instagram) and that is growing very well. With very little promotion on our end, meetup.com has been critical in growing my local reach with very little additional work on my end. Our email list has also benefited heavily from adding a relevant freebie with every blog post. This way, as I get more traffic coming to my site through Pinterest, I also get more people signing up to receive the freebies through my ConvertKit forms. (Insider tip: If you're looking to level up your email strategy, sign up for ConvertKit here.)

 

SOCIAL MEDIA

We were originally tracking our Facebook following, but after blogging + social media sharing for the past few months, we've realized that our target audience (at least locally) is on Instagram. This is where we meet local people who are movers + shakers and that's where we've chosen to have our fun conversations with friends and connect. So, it's no surprise we've stopped tracking our Facebook following (a platform we don't really use to connect) and started tracking our Instagram following. :)

 

WHAT ELSE HAPPENED THIS MONTH:

Mid Year Check In Brunch was a success

We hosted the largest brunch meetup to date with Savvy&Fly and Startlight Social. (Side note: If you missed out on this one, no worries! We do these twice a year. Just get on our mailing list and we'll keep you posted on the next one.)

We started DC Content Creator Collective meetup group

DC Content Creator Collective is an accountability group for content creators in the DMV area. You know we're all about taking these online conversations offline and into the real world where we can see someone smile, learn about their experience through their eyes (rather than through a computer screen). This group is all about having a support system of people all going through the same content creation struggle! :) We'll discuss content planning, implementation, editing, delegating, profitability and really everything in between. Join us here.  

 

Started planning Visualize Your Victory

The latest in our fun + fab events, Visualize Your Victory is an elite costume event where guests will arrive and act the entire night as if they have already accomplished their 5-year goals. On a gorgeous rooftop overlooking the city, you'll walk the red carpet and smile for the paparazzi, dine on hors d'oeuvres, sip to your heart's content at our open wine bar and enjoy live painting + conversation with the city's most accomplished women. 

Join us in limitless thinking and engaging your mindset to shift from the ordinary into embracing success and abundance. Register here.

 
Monthly Goals (2).png
  • Have A Successful Blogger Week Talk
  •  Launch Visualize Your Victory to local community groups
  • Curate elite attendee list and activities to create a stunning event

 

WHAT WE LEARNED:

The past month, I've seen a huge growth in my email list and page views to the website. This is a bittersweet victory because while I'm FINALLY starting to reach an audience beyond the DC Metro area, I still don't have e-products to provide them with a more in-depth dive into personal development and goal-setting or any way to really engage with this broader audience. On the bright side, while we have not been able to provide additional value right now, we are able to continue to engage with our audience through our email list so when the time is right we know where to find them. :)

Create A Vision Board That Works

Download the FREE Big Vision Reflection checklist to build a vision board that will help you create MIRACULOUS change in your life. Enter your email to subscribe to the newsletter and grab the freebie!

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June 2017 Blog + Traffic Report: Get To Success By Persevering Through The Failure

After last month's epic fail, I was determined to redeem myself. I'm starting to get used to the fact that it's warm outside and as much as I really want to spend my days ordering mimosas on somebody's rooftop or patio, I need to keep working on Thrive Lounge every day. 

This month, I've buckled down a little better than last month, to find that elusive balance in between enjoying the summer sun and moving forward on Thrive Lounge. 

 

THE RECAP - MAY GOALS:

- Fill the branding boss masterclass and have a successful event!   
- Create Sponsorship Deck
- Research Speakers for VisionCon 2017

 

Fill the branding boss masterclass

So... You guys, this was a disaster.... but not really. I could say it was a disaster because we only made one sale. However, I would like to call this a huge win for learning from my past life experiences. About 3 years ago, I sunk $5K into a business that I thought was going to be the Curlbox of kids crafts. I talked to my audience - who said that they LOVED the idea and would be happy to buy when it came out. When the product officially hit the market, I made $30. That was a real disaster. 

From that experience, though, I learned to pre-sell everything! I learned that no matter how valuable you think something is, your audience will vote with their wallet. Even though no one really bought tickets to the class, the only thing I invested was the 1.5 hours I used to create the landing page. #LifeLessons

 

create sponsorship deck

I'm incredibly proud to showcase this sponsorship deck! Last month, I totally slacked off and didn't get it done, but I did get it done this month and edited several times over. Check it out here. (By the way, I love criticism - I'm a glutton for punishment like that - so if you see something that just ain't right, let me know!)

 

Research speakers for VisionCon 2017

Every month, I try to take one small step towards preparing for our annual vision board conference but this time I threw in two. In the past few months, I've been really enjoying building a community around me through people I've met in online communities, the meetup group and our growing #ThriveSquad. With such a strong community all dedicated to pursuing their goals, I've decided I'm going to ask you guys who you want to see! 
 

PAGE VIEWS:

Last Month: 633
Goal: none set
Actual: 888 (40% growth)

EMAIL LIST:

Last Month: 348
Goal: none set
Actual: 353 

888 Page views, 326 Facebook Likes, 353 Email List

TOP TRAFFIC SOURCES:

50% SOCIAL MEDIA

  • 59% Pinterest
  • 27% Facebook
  • 7% Instagram
  • 7% Twitter

39% DIRECT LINK

9% ORGANIC SEARCH

2% CAME FROM RANDOM PLACES ON THE INTERWEBS

 

TOP PAGES VISITED THIS MONTH:

EMAIL LIST:

The meetup group is still serving the email list growth very well (so well that we're thinking about starting a second meetup group). In the past month, we've been able to meet millennial women creators in person and have great conversations about their goals throughout the year. It's also a great way to help you put a face and personality to your brand's personas.

SOCIAL MEDIA:

Believe it or not, social media is not one of our goals this year. Instead, we're focusing on building our email list. The thinking behind this is that we do not own our followers on social media (ie. Facebook can change their algorithm whenever they want and they decide what followers see each post), but we do own our email list.  While we continue to track our following here, it's just to have full transparency. However, rest assured, if we have a random jump, we'll be sure to let you know why!

If you want to know how we got to our first 200 followers, take a look at our first month of blogging recap post.

WHAT ELSE HAPPENED THIS MONTH:

 

I got a co-organizer for My Instagram Is LIT meetup group!

Makeda is the epitome of the DC Artist + Creative (Check out her IG here). She's a talented photographer that was the only person to show up to my first meetup. Now, she's joining me in running the group and bringing her mad photography skills and extensive knowledge of the DC Arts scene with her.  It's been a real blessing to bring such a huge talent onto the team. 

Monthly Goals (2).png

WHAT WE LEARNED:

All of the growth that I've been able to make in Thrive Lounge this month has been as a result of the supportive community around me. As I continue to grow as an entrepreneur, it's evident that my way to growth will be through the tiny seeds I sow into the community around me. Additionally, every interaction, including my failures, have had a positive impact on Thrive Lounge's future. Not only am I not deterred by my failures, I'm also not hindered by my fears. I'm excited to move into the next step of my journey with the power of a community and life lessons as my guide. 

Create A Vision Board That Works

Download the FREE Big Vision Reflection checklist to build a vision board that will help you create MIRACULOUS change in your life. Enter your email to subscribe to the newsletter and grab the freebie!

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March 2017 Blog + Income Report: Inching Towards Our Largest Goal To Date

march income blog report goals

At Thrive Lounge, we encourage women (well, everyone... but mainly women) to visualize what they want and work towards it, no matter how scary it may seem. The past two months since our first Vision Board Conference have been exhilarating. We've gotten back AH-MAZING feedback from women that, because of our conference, have decided to get back in the driver's seat of their lives and TAKE CONTROL of their destiny. (Doesn't that statement give you so much life!)

After watching all this #GirlbossMagic for the past two months, we've decided to step outside of our own comfort zone to.... (drumroll please)

produce the highest quality vision board event... ever.

We're incredibly excited by this goal for two reasons:

  1. We plan to reach MORE WOMEN... (6X more women to be exact)
  2. We WILL add more VALUE by bringing in top speakers, presenting workshops that will catapult you into 2018 AND make sure we have the best food + drinks + giveaways. 

This month, we started working towards this end goal as well as the others we set last month.


The Recap - March Goals: 

  • Start planning for VisionCon 2017.
  • 238 Email List Subscriber (10% increase from February 2017)
  • 948 website page views (10% increase from February 2017)
Traffic Report

Page Views: 

  • Last Month: 862
  • Goal: 948 page views
  • Actual: 619

Email List: 

  • Last Month: 217 Total Email List Subscribers
  • Goal: 238
  • Actual: 276

619 Page views, 266 Facebook Likes, 276 Email List


Top traffic sources:

30% came from search (we've been stepping our SEO game up lately)

30% came from Direct Link

30% came from Social Media

  • 45% comes from Facebook
  • 25% comes from Twitter
  • 15% Instagram
  • 15% Twitter

10% came from other places on the interwebs


Top Pages visited this month: 

Email List:

The email list jumped up a bit last month because we started a meetup group! Starting a meetup group can be a great way to meet your target audience in person and build a stronger relationship with them the old fashioned way. 

Social Media:  

Believe it or not, social media is not one of our goals this year. Instead, we're focusing on building our email list. The thinking behind this is that we do not own our followers on social media (ie. Facebook can change their algorithm whenever they want and they decide what followers see each post), but we do own our email list.  While we continue to track our following here, it's just to have full transparency. However, rest assured, if we have a random jump, we'll be sure to let you know why!

If you want to know how we got to our first 200 followers, take a look at our first month of blogging recap post

 

What else happened this month: 

Nonprofit Vision Board Workshop

We LOVE doing nonprofit + corporate vision board workshops. This month was incredibly empowering because we had the opportunity to do a vision board workshop at Bridges to Independence, a nonprofit that helps lead individuals out of homelessness and into permanent homes. 


CLARITY Mastermind For the Ambitious Girlboss

CLARITY Mastermind was a huge success! We got a first hand look at the types of questions people have about their businesses and learned the lessons others have picked up along their entrepreneurial journey.
 

Goal Setting April

Find mentors for VisionCon 2017
Finalize the event Business Plan + Budget
Research Event Financing Options
 

What we learned:

Tiny steps every day add up to a huge impact down the line. Even though we don't always see the result of our investment in the short term, if we stick with it we can all make a huge difference in our lives. The biggest take away this month is to invest your time, money, and energy wisely.

As a wise woman once said (thought no one really knows who)... 

YOU HAVE THE SAME AMOUNT OF HOURS IN A DAY AS BEYONCE. #truth

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