After last month's epic fail, I was determined to redeem myself. I'm starting to get used to the fact that it's warm outside and as much as I really want to spend my days ordering mimosas on somebody's rooftop or patio, I need to keep working on Thrive Lounge every day.
This month, I've buckled down a little better than last month, to find that elusive balance in between enjoying the summer sun and moving forward on Thrive Lounge.
THE RECAP - MAY GOALS:
- Fill the branding boss masterclass and have a successful event!
- Create Sponsorship Deck
- Research Speakers for VisionCon 2017
Fill the branding boss masterclass
So... You guys, this was a disaster.... but not really. I could say it was a disaster because we only made one sale. However, I would like to call this a huge win for learning from my past life experiences. About 3 years ago, I sunk $5K into a business that I thought was going to be the Curlbox of kids crafts. I talked to my audience - who said that they LOVED the idea and would be happy to buy when it came out. When the product officially hit the market, I made $30. That was a real disaster.
From that experience, though, I learned to pre-sell everything! I learned that no matter how valuable you think something is, your audience will vote with their wallet. Even though no one really bought tickets to the class, the only thing I invested was the 1.5 hours I used to create the landing page. #LifeLessons
create sponsorship deck
I'm incredibly proud to showcase this sponsorship deck! Last month, I totally slacked off and didn't get it done, but I did get it done this month and edited several times over. Check it out here. (By the way, I love criticism - I'm a glutton for punishment like that - so if you see something that just ain't right, let me know!)
Research speakers for VisionCon 2017
Every month, I try to take one small step towards preparing for our annual vision board conference but this time I threw in two. In the past few months, I've been really enjoying building a community around me through people I've met in online communities, the meetup group and our growing #ThriveSquad. With such a strong community all dedicated to pursuing their goals, I've decided I'm going to ask you guys who you want to see!
Last Month: 633
Goal: none set
Actual: 888 (40% growth)
Last Month: 348
Goal: none set
888 Page views, 326 Facebook Likes, 353 Email List
TOP TRAFFIC SOURCES:
50% SOCIAL MEDIA
- 59% Pinterest
- 27% Facebook
- 7% Instagram
- 7% Twitter
39% DIRECT LINK
9% ORGANIC SEARCH
2% CAME FROM RANDOM PLACES ON THE INTERWEBS
TOP PAGES VISITED THIS MONTH:
- So, You've Created A Vision Board, Now What? (This post has been getting some good circulation on Pinterest! woot woot!)
- Mid-Year Check-In Brunch
- Instagram (I've created an adorable Instagram page for my IG traffic - and my conversion rates have exploded - check it out here.)
The meetup group is still serving the email list growth very well (so well that we're thinking about starting a second meetup group). In the past month, we've been able to meet millennial women creators in person and have great conversations about their goals throughout the year. It's also a great way to help you put a face and personality to your brand's personas.
Believe it or not, social media is not one of our goals this year. Instead, we're focusing on building our email list. The thinking behind this is that we do not own our followers on social media (ie. Facebook can change their algorithm whenever they want and they decide what followers see each post), but we do own our email list. While we continue to track our following here, it's just to have full transparency. However, rest assured, if we have a random jump, we'll be sure to let you know why!
If you want to know how we got to our first 200 followers, take a look at our first month of blogging recap post.
WHAT ELSE HAPPENED THIS MONTH:
I got a co-organizer for My Instagram Is LIT meetup group!
Makeda is the epitome of the DC Artist + Creative (Check out her IG here). She's a talented photographer that was the only person to show up to my first meetup. Now, she's joining me in running the group and bringing her mad photography skills and extensive knowledge of the DC Arts scene with her. It's been a real blessing to bring such a huge talent onto the team.
- Secure a location for VisionCon
- Start reaching out to speakers
- Prepare Talk For Blogger Week (Grab your ticket to the annual conference here.)
WHAT WE LEARNED:
All of the growth that I've been able to make in Thrive Lounge this month has been as a result of the supportive community around me. As I continue to grow as an entrepreneur, it's evident that my way to growth will be through the tiny seeds I sow into the community around me. Additionally, every interaction, including my failures, have had a positive impact on Thrive Lounge's future. Not only am I not deterred by my failures, I'm also not hindered by my fears. I'm excited to move into the next step of my journey with the power of a community and life lessons as my guide.
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